Hyundai Of North Jacksonville
For years this dealership sold 25 to 35 cars month after month. The dealership was put up for sale and the prospective owners gave us a call. We were presented with the challenge of getting an older dealership, in a bad location, from the 29 cars a month they sold to over 100 cars as quickly as possible.

We conducted the analysis to find out how many leads we needed to generate to get the store to this level. Most experienced auto veterans would laugh at such a request, but we didn’t know any better so we tried. First, we looked at the conversion rate of the leads. Then we looked at how many leads we would need to get to that number. Finally, we placed a dollar value on that number of leads and gave the client the budget required to reach their goal.

When the month was over, the dealership had actually converted a higher percentage of leads than expected and sold 129 cars in the first month, nearly a 450 percent increase in sales in ONE month. Today that store is one of the highest volume Hyundai dealerships in the Southeast.

Good marketing can outweigh a bad location, a bad economy, or any other excuse one can find for lackluster performance. The truth is that if you have a good product or service, Focus Inc can find a way to help your company succeed.