The biggest misconception businesses have is that they can buy any media for any price and the money will start flowing. The reality is that only about 1 in 20 direct response promotions is successful.

You need a specialist with experience in direct response. That experience coupled with the relationships they develop is the difference between success and failure in all direct response media campaigns. Focus Inc has been buying direct response media for over 24 years nationally, and in local broadcast markets in the U.S. and Canada.

Our team has compiled a database of results that is invaluable. That history is what gives us our competitive advantage and what allows you to maximize your return on investment. We know what works, what does not, and what to pay for every single media unit we purchase. Even the best campaigns fail 25 percent of the time. Therefore, knowing how to track media is crucial to our business. And, while knowing how to do this is simple for us, it isn't for our clients. We generate annual sales of over $2 billion per year for our clients and know where and how each of those dollars was generated.

Can your advertising agency make that claim?