public relations
public relations


At Focus Inc, we have over 25 years of direct-response public relations experience in everything from fitness, health, beauty, nutrition, credit, to best-selling books and e-commerce.

Just as there is a science to great direct response programs, there is a science to Direct-Response Public Relations, our unique integrated PR process.

Focus Inc incorporates public relations into our fully integrated approach to direct response:

  • A. Production/Creative


  • B. Media Buying


  • C. Direct Response and PR multiplying the media buy


 

Brands that we've worked with include The Juiceman, Home Shopping Direct, Billy Blanks and Tae Bo, Aloette Cosmetics, Jack LaLanne, LivingWithBadCredit.com, Tappening.com, Clarisonic, and Wunderman Cato Johnson, to name a few.
 
Focus Inc and Ericho Direct Public Relations:

  • Our senior management is nationally recognized for award-winning PR programs, and we have also produced our own infomercials—we know both worlds.


  • Ericho Direct Public Relations is led by highly-quoted industry veteran, Eric Yaverbaum, best-selling author of five books, including the first and second editions of “Public Relations For Dummies.”


  • We have offices in New York City and Tampa.

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